Turning Apples To Oranges in A Digital World

You might believe that Apple is a computer company, or possibly even a music company. However it is clear with today’s earnings call and analysis that Apple is rapidly becoming a cell phone company.


For years Apple’s direct competition has been PC manufacturers, Operating System Manufacturers, and PC Software Groups. Today it appears Apple’s biggest competition is foreign based Cell Phone companies.

Overnight Apple has become the biggest United States’s Owned Cell Phone company. This is is truly a product revolution. There are certainly numerous concepts as to why the iPhone is such a success and why it sells so well.

But that is all in the past. Let’s talk about you. Let’s talk about me. Do you sell a product? Do you find that your competition is keeping you pushed down into your own niche market? Do you have what it takes to break out into your own?

In the upcoming year there will be thousands and thousands of layoffs at big tech companies, and I am certain other places as well. Do you have what it takes to stand out in the crowd?

Start by redefining yourself. You are not a systems adminstrator. You are a technologist. You solve people’s technology problems. You are not a geek. You are a people person who happens also to have amazing technology skills.

Create a New Resume. That resume is you. Start by blogging, creating valuable social profiles, and begin networking with people in your field. This is the beginning to marketing the NEW YOU.

Search for world changing opportunities. Don’t look for jobs. Look for amazing opportunities. We all need to pay the bills, but maybe their is an opportunity awaiting you to do bigger things than just paying the bills. Maybe their is a chance to make a difference in people’s lives. To inspire people to change the world.

Never give up. Many people who are no longer wanted as an apple, never take the time to market themselves as oranges, and thus they never get acquired, never see another opportunity, and drag themselves through life waiting to become apple sauce. Let’s hope that’s not you. Because just around the corner…everyone is buying Oranges.

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