Effective Use of Media During A Movement of Change

mission falls

The last few weeks have been a whirlwind. Being apart of a movement of change is somewhat exhausting. We’ve engaged old media, new media, social media and well plain old word of mouth.

Just staying on top of the interviews, coordinating transportation, and laying the groundwork for legal battles is a lot of work. For me the most exhaustive part of everything is managing the media side of things. Luckily I’ve been fortunate to work with an amazing team of individuals who shine through it all.

Through it all, we’ve leveraged old media using social media, and really had an impact on a news story.

The thing about old media is you need to get involved in a story for it to be successful. You need to leverage your social media base to make a story stay alive and really gain legs. If you do that you can really make a difference and help explode the growth of your movement. When your movement gains legs it begins to take on a life of its own. Something you need to have vision for, and be ready to stay organized, and deploy resources to interact, and spread a news story as quickly and as effectively as possible.

Some tools I’d recommend is Google News for staying on top of a story, blog search is another great and powerful tool. Twitter Search is another tool. And Community Pages on Facebook make another great tracking tool to stay on top of a rising story.

You can’t control the media, but you can control how your community, or movement interacts with it.

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