---
title: "I haven't been an entrepreneur in a long time"
description: "Low-risk years end in a reset from setbacks into founder mindset. Building 701am, AI media agency for attention, systems, hiring. Now shifting to ideas and sales, building a company to outgrow its creator. One life, no excuses, daily execution now!!"
category: Notes
publishDate: 2026-05-17T08:35:00.000Z
---I really haven't been an entrepreneur in a long time. I've been a "Game Manager" someone who doesn't take risks. Just maintains and doesnt step outside the box. Unfortunately I partnered with some people the last few years who took the life out of me. And then health issues struck and I wasn't motivated to step outside the box. 

Until now. 

Nearly dying does that to a person. So I'm starting again. From zero. A new company. A new type of full time work. Before it was always just part of everything I do. Now it will be EVERYTHING. 

Going to my strengths of ideation and solutions. Ill build it in such a way that it doesnt need me. I'll start hiring from day zero. To replace myself before I'm the only one who really knows the business. Ill focus on sales and scale instead of operations and fulfillment. 

**This is the genesis.** 

**It's called [701am](https://www.701am.com), it's an earned media agency focused on helping startups and big business solve the biggest problems of attention and leveraging all that in an AI world to stack wins.** 

**My partner asked me what it means.** 

**It's simple really.** 

* **There's 7 days.** 
* **There's 0 excuses.** 
* **There's just 1 life.** 
* **Let's win. Every single AM.**